Friday, June 12, 2009

Creativity NOT equals art

I have recently spoken to a friend of mine about the working processes and at one point he said to me:

"We let creative guys do the design work"

"What do you mean by that?" - I asked.

"Well, you know, web designers and other.. creative people"

"You think the only creative people in your company are designers? Don't you think that developers can also be creative?"

"Well, yes for the first question and no for the second one"

"Uh, you're so wrong, man"

Creativity NOT equals art

Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness is that it is simply the act of making something new."

So, creativity is not reserved for web designers (and artists, or art, in general). Anyone can be creative. It can be seen outside the design or art. Take cooking for example. Can cook be creative? Could food be prepared or arranged on a plate in a creative way? Yes, I think!

Anyone can be creative

I would rather say that creativity is a state of mind, or simply - a mood. That means that anyone can feel creative sometimes and do something creative. Some of us could be more often in such a mood and some ocould be just a few times. Noone is creative all the time.

So, back to my conversation with a friend - anyone can be creative: designers, managers, cooks, developers, you name it. Can code be written in a creative way? Just because there are rules, patterns and syntaxes that doesn't means that problem can't be resolved in a creative way. So yes, developers also can be creative!!!

Just to remind remind - creative people are not scientists. They never sit in dark laboratories with all un accessible equipments. They are among us, the only difference is 'they loot at things in different way'. My two basic lessons for being creative are,


1. Look at the things in different ways
2. Follow the 1st rule each time.

We all travel in bus, drink coffee every hours in office, wait for bus in stops, carry shopping bag... etc etc. Start thinking bit 'hatke' and u got it.

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